CC SA-BY Our Oakland

In 1915 the Pacific Coast Shredded Wheat Company, a division of the Shredded Wheat Company, opened a large processing plant located at 1267 - 14th Street in West Oakland, California. The plant was first proposed in 1914 -- and an article in the June 7, 1914 Oakland Tribune with the headline "Factory Invades a Residence Section" asserted that "[p]ractically no complaint has been heard from nearby property-owners over the location" of the plant "in a strictly residence district," allegedly due to the "proposed artistic buildings, surrounded by beautiful grounds."

Article from 6/7/14 Oakland Tribune

Caption on the 1917 photo below reads 'Shredded Wheat Factory, 14th and Union Streets, Oakland.  This Niagara Falls concern located in Oakland against the competition of Portland, Seattle, Tacoma, Los Angeles and San Francisco.  Model steel, glass and concrete factory, four stories in height, occupying two city blocks.  Has six concrete storage tanks holding a total of 65,000 barrels of wheat.  Total investment $500,000.  Employs 250 operatives."

The Shredded Wheat Company was purchased by the National Biscuit Company (Nabisco) in December 1928.

Today the factory has been run since 1994 by the California Cereal Products (CCP) which produces and distributes organic rice flour, crisp rice, and corn flakes, which is mainly exported to Japan.  Tours are given of the Gothic style building, but there are restrictions including no cameras, no jewelry, and visitors must wear hairnets and sleeves.

Shredded Wheat Factory, 14th & Union Streets, Oakland, CA (1917) 1Shredded Wheat Factory, Oakland, CA 2Pacific Coast Shredded Wheat Company advertisement, Oakland, CA (Polk's Directory - 1928)CC SA-BY Our Oakland

Links and References

  1. Shredded Wheat Factory, Oakland History Room, Oakland Public Library

  2. Shredded Wheat Factory photo CC BY-ND 2.0 by Nick Fisher