Martland, Peart and Elkington was a tire store from 1908 to 1909, owned by Robert W. Martland, Norman F. Peart and Thomas H. Elkington. 1 They were in business separately after that.

They are remembered in part for an ad painted on the side of a barn for the Portola Road Race in 1909.

In 1908-1909 the store was at 112 Telegraph.

1909 classified

By January, 1910, it was Martland Tires and Vulcanizing, distributors for Pennsylvania Tires, William Jurgewitz vice-president at 1319 Broadway and 28 Telegraph Ave. 2, and Peart and Elkington, agents for Diamond Tires at the 112 Telegraph location and 1361 Broadway. 2

1911 directory listing 2March, 1910 ad

In 1913, it was Martland Company at 1775 Broadway, and Peart and Elkington at 1716 Telegraph - 1715 Broadway. 3

In 1914, It was Peart Inc. at 1776 Broadway. [ Wonder if 1775 Broadway in the 1913 directory was a typo? ]

By 1924, Martland was the manager of the the California Auto Trade Association (ref 1), and managed an auto show in 1924 (ref). No listing can be found for Peart or Elkington in the 1924 directory. Martland also drove in races (ref w/pic)

Links and References

  1. Husted's Directory 1909
  2. Polk-Husted Directory 1911
  3. Polk-Husted Directory 1913
  4. ad Oakland Tribune June 7, 1914