Don Neher Motors

1923 ¹

Don Neher Ford was a car dealership at 2820-2836 Broadway from at 1922 to 1952. They soon specialized in rebuilding and replacing motors, and became known as Don Neher Motors.

Dunsmuir "Don" Neher had been a salesman for E.I. Veitch Ford at 2820 Broadway. In 1922, he bought out his boss. ⁵

On January 1, 1938, the company was purchased by L.J. Tescher and K.W. Trowbridge. ⁴ Sometime before 1939, they had a second factory location at 1104 - 57th Avenue. ² By 1940, they had locations as far away as L.A. ⁴

The company went bankrupt and the remaining assets were sold in 1952. ³

Links and References

1. ad Oakland Tribune September 9, 1923
2. ad Oakland Tribune March 31, 1940
3. bankruptcy sale Oakland Tribune February 4, 1952
4. Neher Group Plan Campaign Oakland Tribune October 27, 1942
5. Auto Sales Expert Buys Out His Boss Oakland Tribune January 1, 1922

• Don Neher Motors Produce 25,000th Replacement Motor Oakland Tribune July 13, 1941