1913 ad 5

222 San Pablo Ave.
1912 photo excerpt
courtesy Tim Sanchez

Charles Hoffman & Company was a business selling wigs, theatrical costumes and makeup. For a time, they also did hairdressing. The company was in business from 1907 until at least 1935.

The company was started by Charles A. A. Hoffman, who had formerly been with Goldstein & Cohn in San Francisco. The first location was 1165 Washington in 1907. 1 By the end of 1908, they had moved to 476 - 13th St. 2 By 1911, they had moved to 222 San Pablo (1620 after the 1912 renumbering). 3

In 1912, his partner Mrs. Annie H. Eaton retired from the company, and Hoffman continued the business himself. 4 By 1913, the company had moved to 585 - 15th St. and an ad also lists George J. Garside. 5 Ads show at least two more addresses over the years, 488 - 13th St. (1917) and 530 - 12th St. (1930).

1913 directory1935 directory

Hoffman was married to Rose (Hoffman), and they had a daughter, Edith Hoffman, who died at age 17 in 1933. Charles died in 1938. The Hoffmans are buried in Evergreen Cemetery.

Links and References

  1. Hair Goods classified Oakland Tribune July 10, 1907
  2. Hair Goods classified Oakland Tribune December 10, 1908
  3. ad Oakland Tribune April 21, 1911
  4. Notice of Dissolution of Partnership Oakland Tribune March 12, 1912
  5. ad Oakland Tribune May 13, 1914
  6. Charles Hoffman on FindAGrave.com